Print Advertising

Standard Rates | Charter Rates | Guidelines | Billing | Web | Benefits


Gross rates shown below are for members of the Structural Building Components Association (SBCA). Non-members add 30% to gross rates or visit the SBCA website for more information about membership. Rates shown are gross cost per insertion at the frequency indicated. Earn a 15% discount on gross billing when ad materials are received by the Materials Due deadline. (Rates valid through 12/1/20.)

First-Time Advertiser Promotion

If your company is new to our publication (or has not advertised with us since January 2015), you are eligible for additional savings. As a first-time SBC advertiser, you will receive:

  • Our five-time member rate if you advertise in three (3) issues in 2020, or
  • Our nine-time member rate if you advertise in seven (7) issues in 2020.

That's a savings of about 10% off our regular rates!

 

Special Promotion for First-Time BCMC Exhibitors

As a first-time exhibitor at the BCMC show, you will receive $1200 off your program when you contract for 3 ads in 2020. Contact staff for more details.

 

Enhanced Content in Digital Edition

In addition to your ad appearing in the print edition of the magazine that is mailed to almost 6200 individuals in the industry, your ad will also appear in our digital edition. You can enhance your presence in the digital edition in a number of ways (samples can be viewed here):

  • Sponsor of Presentation page: $500 per issue
  • Interstitial page (ad that appears between page turns): $350
  • Margin Banner & Skyscraper ads: $250
  • Add Slideshow to ad in digital edition: $100
  • Embed or link video in an ad in digital edition: No cost to program advertisers (file must be less than 100 MB to embed video)

These add-ons give you the ability to enhance your print ads for specific reasons or at particularly important times during the course of the year. As long as SBC Magazine production staff is aware of your intent to do one (or more) at the beginning of an issue’s production, we can invoice you along with your contracted ad space. Contact staff for more details.

 

Standard Rates for Print Advertising

[Charter Rates]

1-Color 1x 3x 5x 9x
2-pg Spread $6180 $5580 $5280 $5000
1/2-pg Spread $4260 $3800 $3640 $3480
Full Pg. $3660 $3340 $3100 $2940
2/3 Pg. $3080 $2840 $2670 $2460
1/2 Island $2780 $2520 $2380 $2280
1/2 Pg. $2520 $2280 $2220 $2070
1/3 Square $2320 $2120 $1980 $1840
1/3 Pg. $2020 $1800 $1700 $1620
1/4 Pg. $1600 $1430 $1360 $1320
1/6 Pg. $1280 $1200 $1120 $1020
2-Color 1x 3x 5x 9x
2-pg Spread $6960 $6300 $5940 $5610
1/2-pg Spread $5160 $4660 $4380 $4180
Full Pg. $4400 $4040 $3740 $3580
2/3 Pg. $3830 $3520 $3340 $3100
1/2 Island $3560 $3220 $3020 $2880
1/2 Pg. $3280 $2940 $2820 $2670
1/3 Square $3060 $2820 $2670 $2440
1/3 Pg. $2780 $2460 $2360 $2260
1/4 Pg. $2360 $2140 $2000 $1880
1/6 Pg. $2030 $1820 $1720 $1640
4-Color 1x 3x 5x 9x
2-pg Spread $7700 $6940 $6600 $6240
1/2-pg Spread $6020 $5420 $5140 $4900
Full Pg. $5160 $4660 $4430 $4220
2/3 Pg. $4580 $4220 $3980 $3720
1/2 Island $4300 $3850 $3680 $3520
1/2 Pg. $4080 $3640 $3500 $3280
1/3 Square $3780 $3500 $3340 $310
1/3 Pg. $3560 $3140 $3020 $2860
1/4 Pg. $3100 $2840 $2720 $2520
1/6 Pg. $2780 $2520 $2380 $2280
Special Position 1x 3x 5x 9x
Inside Front Cover $6240 $5610 $5320 $5050
Inside Back Cover $6240 $5610 $5320 $5050
Back Page $6420 $5840 $5520 $5240
Center Spread $9560 $8720 $8260 $7800
Inside FC Spread $9240 $8360 $7900 $7500
Inside BC Spread $9240 $8360 $7900 $7500

 

Charter Rates for Print Advertising

To qualify for GOLD (9x) and SILVER (5x) Charter Rates, an advertiser must be a member of SBCA and must have maintained status as a Gold Advertiser for one year. To maintain Charter status, an advertiser must maintain at least a Silver (5x) program. 

1-Color 5x 9x
2-pg Spread $4800 $4340
1/2-pg Spread $3500 $3100
Full Pg. $2780 $2480
2/3 Pg. $2320 $2120
1/2 Island $2260 $2020
1/2 Pg. $1980 $1800
1/3 Square $1760 $1620
1/3 Pg. $1380 $1260
1/4 Pg. $980 $890
1/6 Pg. $700 $660
2-Color 5x 9x
2-pg Spread $5460 $4960
1/2-pg Spread $4260 $3830
Full Pg. $3480 $3100
2/3 Pg. $2960 $2740
1/2 Island $2880 $2670
1/2 Pg. $2670 $2400
1/3 Square $2440 $2280
1/3 Pg. $2070 $1860
1/4 Pg. $1640 $1520
1/6 Pg. $1360 $1260
4-Color 5x 9x
2-pg Spread $6100 $5540
1/2-pg Spread $5000 $4520
Full Pg. $4120 $3700
2/3 Pg. $3660 $3360
1/2 Island $3580 $3280
1/2 Pg. $3400 $3000
1/3 Square $3100 $2840
1/3 Pg. $2760 $2440
1/4 Pg. $2340 $2160
1/6 Pg. $2070 $1800
Special Position 5x 9x
Inside Front Cover $4940 $4460
Inside Back Cover $4940 $4460
Back Page $5120 $4600
Center Spread $7660 $6920
Inside FC Spread $7340 $6640
Inside BC Spread $7340 $6640