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WTCA Update: Quarter Life-Opportunities: What Will WTCA Mean in the Future?
- As component manufacturers’ scope of work changes to meet varying customer demands, should the association’s name also evolve to reflect that change?
- Some component manufacturers believe that in order to represent the varying interests of the membership, the name of the association should change accordingly.
- Other component manufacturers have voiced concern that changing the association’s name will destroy the branding progress that has been made over the last 25 years and could shift the organization’s focus away from truss manufacturers who originally formed WTCA.
- The WTCA Board of Directors has narrowed down the list of choices to two options: the Wood Truss Council of America (no change) or WTCA: Representing the Structural Building Component Industry.
2006 Jan/Feb