Parting Shots: Pink with an Attitude


Parting Shots: Pink with an Attitude

Ashley standing in front of her pink trailer

When California TrusFrame’s Ashley Stroder won the annual Lakeside Trailer giveaway at BCMC 2018, she couldn’t believe it. “I never win anything, and suddenly I was the proud owner of a trailer for a year,” recalls Ashley. One of the lesser-known aspects of the contest is that she could customize the trailer the way she wanted. “I’m in sales, so I am always focused on differentiation,” says Ashley. “What better way to set yourself apart than to have the only pink roll-off trailer on California’s roads?”

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It was definitely noticeable once it started making truss deliveries. Ashley says, “I’ve been getting calls from developers I know who have seen it on jobsites, it’s proved a great way to strike up another conversation with a customer.”