Parting Shots: Pink with an Attitude

When California TrusFrame’s Ashley Stroder won the annual Lakeside Trailer giveaway at BCMC 2018, she couldn’t believe it. “I never win anything, and suddenly I was the proud owner of a trailer for a year,” recalls Ashley. One of the lesser-known aspects of the contest is that she could customize the trailer the way she wanted. “I’m in sales, so I am always focused on differentiation,” says Ashley. “What better way to set yourself apart than to have the only pink roll-off trailer on California’s roads?”

It was definitely noticeable once it started making truss deliveries. Ashley says, “I’ve been getting calls from developers I know who have seen it on jobsites, it’s proved a great way to strike up another conversation with a customer.”