Podcast: Why You Should Shift Your Sales Strategy

Originally published by: Behind Your Back Sales Co.

The following article was produced and published by the source linked to above, who is solely responsible for its content. SBC Magazine is publishing this story to raise awareness of information publicly available online and does not verify the accuracy of the author’s claims. As a consequence, SBC cannot vouch for the validity of any facts, claims or opinions made in the article.

In episode 170 of the Behind the Back Sales Podcast, host Bradley is joined by Beth Pop-Nikolov and Zach Williams of Venveo and the Smarter Building Materials Marketing podcast.

They discuss:

  • Insights on the manufacturer and supplier relationship
  • The importance of connecting sales and marketing
  • The shift from high touch experiences to low touch content

 

Check out this extra section in each digital issue of SBC Magazine for additional news, perspective, and advertiser content. Learn more and access 2016-2017 archives here.