84 Lumber Hires Marketing Firm to Help with Recruitment
Originally published by: HBS Dealer — November 19, 2020
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BLD Marketing, an agency serving building materials manufacturers exclusively throughout North America and abroad, has partnered with 84 Lumber to help the company meet its escalating recruitment and hiring needs across the country.
Starting in September, BLD Marketing said that it developed and implemented a comprehensive program to raise awareness of the many opportunities at 84 Lumber by harnessing the company’s compelling story – a family-owned, American company looking to put people back to work during a global pandemic that has cost the jobs of millions.
The largest privately held building materials supplier in the nation, 84 Lumber, operates nearly 250 stores, component manufacturing plants, custom door shops, custom millwork shops, and engineered wood product centers in more than 30 states.
Last week, 84 Lumber announced that it had hit the $4 billion sales mark for the first time in its company history. And sales for all of 2020 are projected to reach $4.5 billion for the fiscal year.
The Eighty Four, Pa.-based company is experiencing growth across its footprint, driven by the steady rise in residential construction. This has led to an increased demand for qualified candidates for jobs that include management trainees, lumber yard and door shop associates, sales coordinators, and drivers.
“This summer, it became clear that we needed to fuel our growth by developing an aggressive program to hire people who want to build a career in the construction industry,” said Amy Smiley, vice president of marketing for 84 Lumber. “As we embarked upon this effort, we realized we needed a marketing partner with the expertise and industry knowledge to support our efforts.”
Smiley said that BLD Marketing, located in Bethel Park, Pa. just outside of Pittsburgh, has already helped 84 Lumber produce great results.
“People of all kinds are looking for a fresh start during these unprecedented times, and the construction industry offers plenty of opportunities, particularly because it is so expansive,” said David Sladack, president of BLD Marketing. “84 Lumber offers that new pathway to people who are ready to roll up their sleeves, work hard, and open a new chapter for themselves. Our integrated program is tailored to finding those people.”
The campaign developed by BLD Marketing includes a strategic mix of paid and earned media efforts. BLD has also created a promotional toolbox for the company’s hiring events, hosted in high-demand markets across the country. At the hiring events, interested candidates can apply for and be interviewed for openings in their region.