Video: Katerra’s Labor Challenge Solved by Hiring from ‘Outside’

by Sean Shields

 

Katerra is reimagining the approach to home construction in a lot of ways.  From halving the construction cycle time, to throwing all the latest technology at building design and construction, Katerra wants to perfect their model and then replicate it quickly.  One of the major constraints everyone in the construction industry is facing is a shortage of labor to get the work done.  In the video below, Craig Curtis, president of Katerra Architecture, talks about how they took an outside-the-box, or rather an outside-the-industry, approach to hiring.