SBCA Homepage Gets a User-Focused Facelift
SBCA’s primary mission is to be the voice of the structural building components industry. In today’s world, one of the most powerful tools the association has to accomplish that mission is its website: sbcindustry.com.
The website as a whole is constantly evolving as resources, best practice guidance and tools are developed and made available to members and the marketplace. The challenge is to make all of the content easy to find and digest. A key approach is the development of the SBCA Topical Library. Another is reorganizing the homepage to draw users to the most important information.
Google Analytics provides robust data to help SBCA staff understand who uses sbcindustry.com, how they find it and what they look for once they reach it. Based on those trends, the SBCA homepage continues to focus on the Framing the American Dream comparison study that showcases the many benefits of framing with structural components.
Users who already have a good idea of what they are looking for can use keywords in the prominently featured search bar to locate items quickly.
Under the search bar, there are quick links to the SBCA Topical Library, the SBCA Workforce Development Portal, SBC Magazine and the ongoing SBCA Webinar Series. From these four links, users can easily navigate to a majority of the most popular and pertinent content SBCA has to offer.
Below those links is information most applicable to SBCA members, including links to the next SBCA events, SBC Industry News top headlines and CM workforce best practices. Then there are timely links to important tools available to component manufacturers. Currently, these links point users to the new electronic jobsite packages and the CM Toolbox marketing resources, but these links may change as new tools are created.
If you haven’t visited the SBCA homepage recently, take a few minutes to take a look around. You might quickly find something that can help your company further its success.