Market Your Company as THE Solution

President's Message

Market Your Company as THE Solution

  • Indications that the market is cooling down may temper some people’s enthusiasm, but I see it as an amazing opportunity for our industry. 
  • During the strong economic growth of the last decade, I believe our industry has forgotten to find new ways to market ourselves. 
  • To market our industry, the value we provide as manufacturers needs to be understood and effectively communicated to the customer. 
  • Use WTCA’s work in creating a support system for component manufacturers to convert it into a unique approach to marketing your company to builders.